The target audience for the “Girl Talk” magazine is primarily girls aged 7-11. We know this as the language used is very childish. The magazine itself is named after a childish saying; “Girl Talk”. Also, the colours used are very feminine and the cover is very busy, both showing the target audience is young girls.
The masthead for the magazine “Girl
Talk” is placed under the main image. This shows a sense of familiarity as
the audience must recognise the magazine without seeing the whole masthead.
A masthead is usually roughly 1/5 of the cover. Although this masthead is big
and bold, it’s not as big as other mastheads on other magazine covers.
The
dateline shows this is a weekly magazine by the issue date which is August 8th
2011. This magazine is priced at £2.99. I find that this is the average price for
a magazine for young girls; however, I think that it’s quite expensive for
the younger generation. Furthermore, this magazine would fall at an E on the
social economical model because the audience is young girls and therefore don't
have an occupation as of yet.
The main
image on a magazine cover is usually big enough to grab the target audience’s
attention from the new-stand. However, on this cover, the main image is not
that big. There are many cover lines on the top of this main image which makes
the cover look very busy. However, the main image is in fact a boy band which
young girls would be interested in.
The main
cover line on this cover is big, bold and very bright. It also uses the
feminine colour of pink. This main cover line states that the boy band is
featured within the magazine. It also states the word "fun". The main
cover line appeals to the target audience of young girls and would make them
want to buy this magazine.
The other
cover lines include topics that young girls can relate to, e.g. fashion. These
cover lines also advertise the inside quizzes and the chance to win things. On
this cover, the cover lines are short and snappy. However, there are lots of
them.
All the
models/people used on this cover are smiling which shows a sense of being a fun
and being a friendly magazine. The fact there is a free charm and diary makes
the young girls believe the magazine is a good price and would make them want
to buy it more.
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