Audience Task - Hollyoaks
Hollyoaks' target audience is primarily both male and female students, whether it be school, college or university. This is because the characters themselves are young, attractive students which means the audience can relate to the characters and the situations they face. The soap opera meets certain uses and gratifications such as personal identification. By this i mean that the characters are strong individuals and the audience can find models of behavior. The audience may also like a characters dress sense, hair style or attitude. Hollyoaks also meets the entertainment and escapism gratification as the continuous story lines keep the audience engaged. Another gratification is social integration as Hollyoaks is a very popular soap and is often a basis of conversation.
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